The Pregame

The challenge

There are not many locations when going out where you can enjoy club vibes without any negatives like alcohol.

The solution

The LOHAS trend (Lifestyles of Health and Sustainability) is upcoming and generally composed of a relatively upscale and well-educated population segment. The Pregame focusses on this group and creates a total concept of healthy/vegan food and beverages in a club vibe setting between 3pm and 10pm.

A healthy club that introduces a new way of partying and social event