Confee
The challenge
Trendy by unhealthy drinks: Too much sugar > Diabetes, too many options, coffee/cafeine consumption > expensive, demand for more healthy alternatives, personalised options. - protein hype - Vitamin water - Natural ingredients - Vegan/lactose
The solution
One stop solution: Confee. Health & coffee needs, cost effective 1 drink. Fortified and personalised drink with caffeine, protein (plant), vitamine B3,C,D, minerals, plant based, vegan, no added sugar, natural sweetner. Target market: - Age group 20-30 - Health Consious - Coffee drinkers - Convenience Functional / Convenient / Sustainable